With mental health issues among children skyrocketing during lockdown in the UK, Childline enlisted the help of Radiohead to highlight the issue in this crafted animation. Opening ominously in the first few moments to lure in viewers, the spot plays out to a satisfying resolution.
The Gate
Childline
Nobody Is Normal
How Childline made Radiohead a Trueview norm.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Health
Tags: Craft, Film, Impactful, Story Jump, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 11/11/2020