An iconic piece from Nike that tapped into YouTube culture. The three-minute film combined familiar famous faces, sports and characters we know, with a host of new and old personalities and locations all set to a tempo you couldn't tear your eyes away from.
Wieden & Kennedy London
Nike
Nothing Beats a Londoner
How Londoners won TrueView.
Formats: Trueview Ads
Verticals: Retail
Tags: YouTube, TrueView, Content Creators, Longform, Storytelling, Film, Pulses Racing, Story Jump, Craft, Inspirational, Quirky
Regions: Europe
Countries: UK
Language: English
Date Published: 14/02/2018