Taking advantage of the length of a TrueView spot is the perfect way to tell a story with your product, or, in this case—the lack of it. This Nissan spot flips the script to share an impactful story in which the absence of a car lures viewers right until the very end.
TBWA
Nissan
Ode To Empty Roads
How to advertise without showing a single product.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Automotive
Tags: COVID-19, Coronavirus, Corona, COVID, Film, Storytelling, Pulses Racing, Craft, Quirky, Impactful
Regions: Middle East
Countries: UAE
Language: English
Date Published: 23/03/2020