Adding emotive supers to slow panning footage makes this 60sec TrueView spot feel anything but stock library. Lin’s plea is surprisingly upbeat, yet authentic and personal. Finally, using the perfect, emotive music track reminds every viewer just how important this issue is.
Saatchi & Saatchi
Marie Curie
On Hold
How to make stock look shot.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Health
Tags: COVID-19, Coronavirus, Corona, COVID
Regions: Europe
Countries: UK
Language: English
Date Published: 07/04/2020