Steering away from a user generated content approach, Volvo took advantage of the length of a TrueView spot to stand out by creating a cinematic ode to the drivers on the road during the crisis.
SoWhat
Volvo Trucks
On The Road for Everyone
TrueView, a platform for Volvo to drive their message home.
Formats: Trueview Ads, COVID-19
Verticals: Automotive
Tags: Corona, Coronavirus, COVID, COVID-19, Craft, Film, Impactful, Inspirational, Storytelling
Regions: LATAM
Countries: Brazil
Language: English
Date Published: 01/04/2020