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AKQA

Oakley

One Love

Bringing music to YouTube for emotional brand building.

It's a sports brand spot, but not as you know it. While many brands take advantage of fast paced editing and action moments to tell stories, Oakley appeals to viewers with a more emotional approach. Crafting a cover of a famous track, and using it to feature the hearts and minds of up and coming talent, is a brandbuilding exercise that'll pay off in spades.

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