Pivoting your brand purpose can be a difficult task when the climate demands you halt business almost altogether. In this spot, Flight Centre took advantage of the length of the TrueView format to create a message of hope—with the highly crafted visuals giving viewers future travel inspiration for a full minute and a half.
Brave
Flight Centre UK
Open Up The World
How Flight Centre inspired travel from behind a lockdown.
Platforms: YouTube
Verticals: Travel/Tourism
Tags: Corona, Coronavirus, COVID, COVID-19, Craft, Film, Inspirational, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 10/04/2020