Is it the intense stare? The soundtrack? Yes and yes, but more than anything, it's that YouTube allows an awkward moment to be drawn out far longer than it needs to be.
Olgilvy & Mather
Pond's
Pond's Men

Awkward moments last longer on TrueView.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Beauty
Tags: Content, Funny, Pulses Racing, Story Jump, Storytelling, TrueView
Regions: APAC
Countries: Singapore
Language: English
Date Published: 30/04/2018