With public health issues predominantly playing out in private, Lifestyles needed a way to tap into peoples personal experiences and educate them in a lighthearted way. Using real-time search results, prices for condoms fluctuated with the activity on common STI’s, taking the power of customer habits to an entirely new level.
FCB
Lifestyles
Publicly Traded
Helping Lifestyles turn Search into an STI stock market.
Platforms: More Ad Formats
Formats: Search
Verticals: Health
Tags: Craft, Data Integration, Quirky, Real Time
Regions: APAC
Countries: Australia
Language: English
Date Published: 01/07/2020