It makes sense that a customised wrapper would feature in a customisable campaign. Using YouTube's Director Mix, over 110 customised ads were created, appearing ahead of key videos on YouTube, building relevance with parents.
One Publicis
Kellogg's
Rice Krispies Treats
Customised packaging meets customised video.
Platforms: YouTube
Formats: Customised Creative, Bumper Ads
Verticals: CPG/FMCG
Tags: Bumpers, Customised Creative, YouTube
Regions: North America
Countries: USA
Language: English
Date Published: 09/05/2018