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R/GA

Samsung

/make

Behind the scenes circa Gen Z

When every Gen Z is carrying a high res camera, many of them consider themselves 'Makers'. What Samsung has done with this series of TrueView spots is show what being a 'Maker' really means. Scripts. Angles. Multiple takes. Careful edits. See them all with this glimpse behind the curtain - with a Samsung Galaxy at the heart of it all.

Winner of a YT Works Award

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