If the category is kinda dull, take it to the extreme. This TrueView piece proves that the most absurd, the most random, can be the most creative way to rebel against a dull category. What would be the most difficult house to insure? A snow globe in the middle of sunny Suburbia. Also note the continuation of Geico incorporating their call-to-click into the action.
Featured on YouTube ads leaderboard: Q4 2019.