At a time where brands are trying to talk about their products in conjunction with a pandemic, IKEA pivoted to give a new player a voice in the era of COVID-19. Told from the perspective of a home, this TrueView spot lures viewers in from the get go and directs attention to every memory of home bar the one in which you're resigned to isolate in it.
McCann
IKEA
Stay Home
How giving homes a voice made magic for IKEA.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Retail
Tags: Corona, Coronavirus, COVID, COVID-19, Craft, Film, Impactful, Quirky, Story Jump, Storytelling
Regions: Europe
Countries: Spain
Language: English
Date Published: 18/03/2020