Create with Google
Create with Google
Subscribe
arrow_backward Back to Inspiration

McCann

IKEA

Stay Home

How giving homes a voice made magic for IKEA.

At a time where brands are trying to talk about their products in conjunction with a pandemic, IKEA pivoted to give a new player a voice in the era of COVID-19. Told from the perspective of a home, this TrueView spot lures viewers in from the get go and directs attention to every memory of home bar the one in which you're resigned to isolate in it.

Learn more

Have you got a campaign that showcases the creative advantage of Google platforms?

Submit it here