Virgin took the content of the time and turned it into the content of their spot. Using a TrueView piece to show people using their services not only tugs at the heartstrings, but opening it with talking-to-camera makes the uplifting piece feel right at home on the YouTube platform.
A&E/DDB
Virgin Media
Stay Home, Stay Safe, Stay Connected
How TrueView shows true connectedness.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Tech/Telco
Tags: COVID, Corona, Coronavirus, COVID-19, Film, Content, Pulses Racing, Borrow from Creators, Quirky, Inspirational
Regions: Europe
Countries: UK
Language: English
Date Published: 31/03/2020