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VietBuzzAd

LG

Steal the dreams

Classic storytelling given room to breathe

There are only two product shots in the entire 4 minute TrueView spot: one in the first 10-seconds with a young Quang Hải watching Vietnam play football on a chunky old LG television, and the second is in the final 30-seconds where an older Quang Hải is playing football for Vietnam on a sleek new LG flat screen television. A beautifully shot story in rural Vietnam, and a great use of product shot top and tail.

Featured on Cannes 2019 YouTube ads leaderboard.

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