This Budweiser campaign used Search to get their audience digging for more information. Leveraging their long-time history with iconic American music showed that a brand story can be brought to life with a simple invitation.
Africa
Budweiser
TagWords
Sometimes the right way to tell your story is to get people to search for it.
Verticals: Other
Tags: Case Study, Search
Regions: LATAM
Language: English
Date Published: 22/05/2018