This Budweiser campaign took advantage of Search to get their audience to dig into their deep history with the world of iconic American music, showing that sometimes a whole brand story can be brought to life with a simple invitation.
Africa
Budweiser
TagWords
How Budweiser found new audiences by simply asking them to Search.
Verticals: Other
Tags: Award Winner, Be In The Moment, Case Study, Quirky, Search, Unexpected Relevant Responses
Regions: LATAM
Language: English
Date Published: 22/05/2018