Skittles’ trademark 'offbeat' brand voice is at home in an environment that thrives just as much on the unexpected. Taking advantage of the TrueView format, Skittles created a new way to engage viewers, draw the audience in and hold their attention.
BBDO Toronto
Skittles
Taste The Rainbow
A Skittles spot that gives you more than just a taste of TrueView.
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: YouTube, TrueView, Content, Family, Craft, Story Jump, Quirky, Funny
Regions: North America
Countries: Canada
Language: English
Date Published: 16/08/2013