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BBDO NY

Bacardi

The Beat Machine

Don't build a platform, use ours

That killer interactive idea is often the first one cut due to budget. "We can't build a platform to house it." Bacardi found a hugely innovative work around. Some simple keystrokes while playing Annita and Major Lazer's new track allowed viewers to remix on the fly. Press 1 - 0 on any keyboard and see what happens. Engagement went through the roof.

Winner of a YT Works Award Grand Prix.

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