The thought-provoking P&G TrueView series continues with a literal display of the differences between the races. Melanin. Skin. That really is the only difference. It's the canvas of every shot. The texture for every message. The take-out? There really isn't a massive difference.
Grey + Cartwright
Procter & Gamble
The Choice
A call to arms - for white people
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Diversity, Inspirational, Sound and Vision, Storytelling, Video Craft
Regions: North America
Countries: USA
Language: English
Date Published: 11/07/2020