Using a platform customers were already using for mood-boarding fresh drops meant Foot Locker could kick their kicks marketing up a notch. Creating an immersive playground of the Air Max experience all on Google Slides—with games, live streams, puzzles and collaborations, and influencer videos embedded from YouTube—is a masterclass in reinventing the capabilities of a platform. Check it out here.
BBDO New York
Foot Locker
The Endless World of Air Max
How Foot Locker stepped up the Google Slides game.
Verticals: Retail
Tags: Borrow from Creators, Experiment, Quirky
Regions: Global
Language: English
Date Published: 21/09/2020