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JWT

Shell

The Great Travel Hack

Content first, advertising second.

The gentle art of hiding the product push is mastered in this very watchable 5-part YouTube miniseries. This was crucial as a discerning audience can smell a sell. Here, the content is fresh and engaging. With organic views, The Great Travel Hack miniseries has Shell’s brand message seamlessly intergraded. Content marketing with contented viewers.

Featured on YouTube ads leaderboard: Q4 2019

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