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Universal Pictures

Universal Pictures

The Grinch

How the Grinch and Director Mix stole Christmas.

Universal Pictures used Director Mix to run a dynamic, creative campaign on YouTube, driving awareness and consideration during the release of The Grinch. The tool generated 625 pieces of customised creative, providing geographically relevant cinema times. And as a tactical extension, Director Mix hijacked popular Christmas-related trends, serving 25 customised responses based on the user’s search or video selection.

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