Universal Pictures used Director Mix to run a dynamic, creative campaign on YouTube, driving awareness and consideration during the release of The Grinch. The tool generated 625 pieces of customised creative, providing geographically relevant cinema times. And as a tactical extension, Director Mix hijacked popular Christmas-related trends, serving 25 customised responses based on the user’s search or video selection.
Universal Pictures
Universal Pictures
The Grinch
How the Grinch and Director Mix stole Christmas.
Platforms: YouTube
Formats: Customised Creative
Verticals: Entertainment
Tags: Case Study, YouTube, Bumpers
Regions: APAC
Countries: Australia
Language: English
Date Published: 03/04/2019