It’s a brief that’s becoming all too common. How do you demonstrate inclusivity and equality for a brand? In a brave decision, this client decided to tell someone else’s story. In this TrueView spot we meet Dutee Chand – India’s first openly LGBTQI+ athlete. The beautifully directed video touches on her achievements on track, but also her resilience off the track – including being unfairly suspended by Athletics Federation of India.
WATConsult
SBI Life Insurance
The life of Dutee Chand
When a spokesperson aligns with your brand, their story is your story.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Finance/Insurance
Tags: Celebrity, Diversity, Film, Longform, Storytelling
Regions: APAC
Countries: India
Language: English
Date Published: 02/03/2020