A strutting goat in the first five seconds is sometimes all it takes to get viewers hooked. TK Maxx then took full advantage of the TrueView format to deliver an emotional and quirky Christmas message in such a way that'll have lil' cursors avoiding all signs of the skip button.
Weidon + Kennedy
TK Maxx
The Lil' Goat
How TK Maxx made TrueView a lil' festive.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Retail
Tags: Christmas, Craft, Film, Quirky, Story Jump, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 01/11/2020