In this kooky-cool set of spots, Yoox took advantage of TrueView to give 14.7 million people a reason not to skip. Artfully crafted, it incorporated Advanced Audiences and Search to create death traps that gave new life to its products.
Stink Studios
Yoox
The Most Exclusive Collection
Would you skip and say goodbye forever?
Platforms: YouTube
Formats: Customised Creative, Trueview Ads
Verticals: Retail
Tags: Advanced Audiences, Bumpers, Case Study, Content, Quirky, Search, Storytelling, TrueView, YouTube
Regions: Global
Countries: USA, Italy, Japan, Korea
Language: English
Date Published: 21/06/2018