It's awesome when your see a brand grab the medium by the horns and in this kooky-cool case, Yoox gave 14.7 million people a reason not to skip. Artfully crafted, it incoportated advanced audiences and Search to create death traps that gave new life to old products.
Stink Studios
Yoox
The Most Exclusive Collection
No need to shy away from the skip, especially when you can work it into your idea.
Platforms: YouTube
Formats: Customised Creative, Trueview Ads
Verticals: Retail
Tags: TrueView, YouTube, Case Study, Search
Regions: Global
Countries: USA, Italy, Japan, Korea
Language: English
Date Published: 21/06/2018