Create with Google
Create with Google

DDB Sydney


The Naked Ute

A tough, bold teaser that left hardcore ute owners guessing.

Specifically aimed at the passionately hardcore ute community, the mysterious car brand used YouTube and Search to keep people guessing. A large volume of short, punchy awareness teasers directed consumers to keep watching richer, longer format versions, while Search call-to-actions kept conversations going online.

Learn more