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DDB Sydney

VW

The Naked Ute

A tough, bold TrueView spot that left hardcore ute owners guessing.

Specifically aimed at the passionately hardcore ute community, the mysterious car brand took advantage of YouTube and Search to keep people guessing. A large volume of short, punchy awareness teasers directed consumers to keep watching richer, longer format versions, while Search call-to-actions kept conversations going online.

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