Specifically aimed at the passionately hardcore ute community, the mysterious car brand took advantage of YouTube and Search to keep people guessing. A large volume of short, punchy awareness teasers directed consumers to keep watching richer, longer format versions, while Search call-to-actions kept conversations going online.
DDB Sydney
VW
The Naked Ute
A tough, bold TrueView spot that left hardcore ute owners guessing.
Formats: Trueview Ads
Verticals: Automotive
Tags: Case Study, Creative Content, Pulses Racing, Quirky, Search, TrueView, YouTube
Regions: APAC
Countries: Australia
Language: English
Date Published: 27/01/2016