A powerul tactic for TrueView is a clever reveal, and these spots for Volvo deliver it with a single take. With VO opening with phrases like 'Suddenly' and 'This isn't just a vehicle', Volvo takes tactics straight from the TrueView playbook to drive veiwers all the way to the product benefit.
Forsman & Bodenfors
Volvo
The Runner, The Cyclist, The Pedestrian
A TrueView car ad, that's not truly about cars.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Automotive
Tags: Film, Inspirational, Story Jump, Storytelling
Regions: Global
Countries: Sweden
Language: English
Date Published: 09/11/2020