The Wembley Cup is a football mini-series where YouTube influencers compete, culminating in an epic match at Wembley Stadium. Attended by fans as well as streamed live, this cross-collaboration means influencers broadcast it across their own channels as well, increasing the mobile provider's reach tenfold. On top of that, it provides a raft a whole lot of content in the lead-up to the match.
Poke
EE
The Wembley Cup
Big things happen when brands team up with the right influencers.
Platforms: YouTube
Verticals: Tech/Telco
Tags: Case Study, Content Creators, Real Time, TrueView, YouTube
Regions: Europe
Countries: UK
Language: English
Date Published: 05/06/2018