When you’re one of the most prominent advertisers on YouTube, you’re going to make something that some people aren’t going to like. Taking that negativity and using it to start a conversation with your audience is a powerful way to build on your brand story and it pays off for WIX in spades.
Wix In-House
Wix
Things You'd Rather Do
Using TrueView to transform ad haters into advocates.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Borrow from Creators, Film, Quirky, Storytelling
Regions: Global
Language: English
Date Published: 14/07/2020