While Pantene were highlighting that hair is an important part of identity, they also knew that representation is an important part of advertising. Taking advantage of the length of time available with TrueView, this spot gives a platform for the brand to showcase their support for diversity, and build an emotional story alongside the brand.
Grey Tokyo
Pantene
This Hair Is Me
Taking diverse stories to TrueView.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Beauty
Tags: Craft, Diversity, Film, Impactful, Story Jump, Storytelling
Regions: APAC
Countries: Japan
Language: 日本語-日本 (Japanese)
Date Published: 08/10/2020