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Directors Think Tank

Coway

Tiny prayer

Never work with children or animals. Unless they’re this good.

Emotion driven advertising often focusses on children and this TrueView spot is the perfect example. This beautiful vignette builds from the Chinese tradition of young children staying up late on Chinese New Year. We follow a young boy who, desperate to stay awake, builds a machine featuring the client’s product – Coway water.

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