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BBDO Bangkok

Visa

#TokyoUnexpected

How VISA used TrueView to prove longform content can make a lasting impression.

This 15-minute film demonstrated that duration doesn't matter as long as you serve the story. The combination of pace, sound, and intriguing visuals ensured the narrative never got boring. As a TrueView, it performed well but its overall charm even ensured a strong uptake in organic views.

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