This 15-minute film demonstrated that duration doesn't matter as long as you serve the story. The combination of pace, sound, and intriguing visuals ensured the narrative never got boring. As a TrueView, it performed well but its overall charm even ensured a strong uptake in organic views.
BBDO Bangkok
Visa
#TokyoUnexpected
How VISA used TrueView to prove longform content can make a lasting impression.
Formats: Trueview Ads
Verticals: Finance/Insurance
Tags: YouTube, TrueView, Longform, Storytelling, Film, Content, Craft, Pulses Racing, Quirky, Impactful
Regions: APAC
Countries: Thailand
Language: English
Date Published: 24/05/2017