A combination of long form, and shorter TrueView vignettes helped this campaign capture the essence of the Toyota Hilux brand and keep viewers watching.
Saatchi and Saatchi
Toyota Australia
Toyota Hilux Unbreakable
Unbreakable Aussie makes for unskippable content
Formats: Trueview Ads
Verticals: Automotive
Tags: TrueView, YouTube, Longform, Film, Content, Story Jump, Funny, Quirky
Regions: APAC
Countries: Australia
Language: English
Date Published: 22/07/2015