A combination of engaging long-form content and shorter TrueView vignettes helped this campaign capture the essence of the Toyota Hilux brand.
Saatchi and Saatchi
Toyota Australia
Toyota Hilux Unbreakable
Unbreakable Aussie makes for unskippable content
Formats: Trueview Ads
Verticals: Automotive
Tags: TrueView, YouTube
Regions: APAC
Countries: Australia
Language: English
Date Published: 22/07/2015