To launch The Daily Show with its enigmatic new host, Comedy Central used a unique Search and video campaign. By anticipating viewer behaviour, they rewarded curiosity, delighting those who searched with videos from Trevor Noah himself.
Comedy Central
Comedy Central
Trevor Noah Search Game
Comedy Central rewards your curiosity.
Formats: Customised Creative
Verticals: Entertainment
Tags: Search, YouTube, Case Study
Regions: North America
Countries: USA
Language: English
Date Published: 14/12/2015