To launch The Daily Show with Trevor Noah, Comedy Central wanted to reward people's curiosity with a unique search and video campaign. Taking advantage of Search, Comedy Central matched viewers with content from the man himself, introducing him in a way that was true to character.
Comedy Central
Comedy Central
Trevor Noah Search Game
Rewarding curiosity with Search.
Formats: Customised Creative
Verticals: Entertainment
Tags: Search, YouTube, Case Study, Celebrity, Content, Unexpected Relevant Responses, Be In The Moment, Quirky, Funny
Regions: North America
Countries: USA
Language: English
Date Published: 14/12/2015