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Mediamonks

Purina

28 Day Challenge

How Purina taught an old way to advertise new tricks.

To show how 28 days of Purina can make a difference to pets, Purina took a simple display ad and turned it into a game of fetch. Where normally advertisers might use animals for a viral film, this simple execution stole viewers eyeballs (and thumbs), unleashing the power of Display. Uncover more about the campaign here.

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