To show how 28 days of Purina can make a difference to pets, Purina took a simple display ad and turned it into a game of fetch. Where normally advertisers might use animals for a viral film, this simple execution stole viewers eyeballs (and thumbs), unleashing the power of Display. Uncover more about the campaign here.
Mediamonks
Purina
28 Day Challenge
How Purina taught an old way to advertise new tricks.
Platforms: More Ad Formats
Formats: Display, DV360
Verticals: CPG/FMCG
Tags: 360, Case Study, Display
Regions: North America
Countries: USA
Language: English
Date Published: 09/07/2020