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Create with Google
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Wieden & Kennedy-Portland


Unlimited You

How Nike pushed the limits of TrueView.

With talent breaking the fourth wall to speak to the narrator, this spot is a great example of what really works on YouTube. Just as the edit is feeling like it's finishing at the 60 second spot, Nike continue to carry viewers all the way through to 2:30 by upping pace of the already action packed spot.

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