It's become a running joke on broadcast television: The news archor guffaws at a home video shot portrait not landscape. But what if the portrait shooter was right all along? In this perfectly executed TrueView spot Apple commissioned Academy Award Winner Damien Chazelle to deliberately shoot in portrait. The result is 9+ minutes of perfect action embracing a different set of dimensions.
Apple
Apple
Vertical Cinema
When your audience use it wrong, embrace it
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Borrow from Creators, Film, Storytelling, Understand The Environment
Regions: North America
Countries: USA
Language: English
Date Published: 05/08/2020