Need to show how nimble your client is? Topical advertising has been the perfect answer since the invention of the printing press. But we've never seen topical ads done quite like this. This series of 15sec spots uses Google trends to deliver a new form of topicality - Ireland's favourite search from the previous day. It's the perfect demonstration of unlimited data being the key to fuel your curiosity. Hold the front page.
Grey London
Vodafone
Curiosity
Topical advertising for the search generation
Platforms: More Ad Formats
Verticals: Tech/Telco
Tags: Be Topical, Craft, Data Integration, Search
Regions: Europe
Countries: Ireland
Language: English
Date Published: 31/07/2020