Not all TrueView pieces need to be filled with fast paced footage and imagery, and this McDonald's spot proves just that. It takes advantage of how simplicity can thrive on the YouTube platform, and served a short, sharp PSA... with a side of nuggets.
Wieden + Kennedy
McDonald's
We'll Be Here
How TrueView went Drive-Thru.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: QSR
Tags: Corona, Coronavirus, COVID, COVID-19, Craft, Quirky, Storytelling
Regions: North America
Countries: US
Language: English
Date Published: 21/03/2020