It can be too tempting for creative teams. A production budget with lots of zeros means the idea takes a back seat. Not this time. A ninja turtle, robocop and transformer take centre stage in this three part TrueView campaign and the results are impressive. Mainly because the scripts are so good.
Saatchi & Saatch London
Direct Line
We're on it
A big budget, but it's all on screen.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Finance/Insurance
Tags: COVID, COVID-19, TrueView
Regions: Europe
Countries: UK
Language: English
Date Published: 06/03/2020