It's not often a piece of advertising smashes conventions as powerfully as this. Feminine hygene has used blue liquid and women splashing in the ocean as the 'polite' way to advertise their products for decades. Not any more. Raw, confronting, but sensitive and sympathetic, this 3+ minute TrueView ad is incredibly crafted - with the perfect mix of animation and live action. Not a frame is wasted.
AMV BBDO
Bodyform UK
#wombstories
3 minutes of insight-driven, taboo-busting genius
Formats: Trueview Ads
Verticals: Health
Tags: Animation, Craft, Creative Content, Diversity, Emotional, Film, Impactful, Longform, Storytelling, TrueView, Video Craft
Regions: Europe
Countries: UK, Russia
Language: English
Date Published: 01/07/2020