When someone tells you to do something, you’re bound to do the opposite. That’s why this entertaining TrueView spot tells viewers to skip from the get go—but gives them 30 minutes to hang around for. It’s a rollercoaster of comedy and drama with each passing second driving the message home from the opening.
Humanaut
Organic Voices
World's Most Skippable Ad
How a thirty minute ad telling viewers to skip rose to the top of their watch list.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Retail
Tags: Borrow from Creators, Film, Longform, Quirky, Storytelling
Regions: North America
Countries: USA
Language: English
Date Published: 03/10/2019