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Memac Ogilvy & Mather

Ikea

World's Smallest Ikea Store

Ikea makes the most of any space. Even if it's a display ad.

Ikea pushes space saving to the limit by accomodating 2,800 products into 300x250 pixels, available to both browse and puchase. Targeting apartment hunters on real estate sites made the message even more relevant and memorable.

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