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Clemenger BBDO

Campbell's

SoupTube

Who knew soup could be at the forefront of tech?

Winning a Canne Silver Lion, Campbell's was the first to use customised creative video technology in Australia. With a soup for every occasion, Director Mix served up a soup ad relevant to YouTube Searches. It had an amazing 92% average-view-through-rate and Campbell’s Simply Soups sales increased by 55%.

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