Create with Google
Create with Google

The world’s greatest repository of human intent

The more you know about who you’re talking to, the easier it is to connect with them. Whether you’re making the most of the world’s largest living, breathing, insight-generating search engine as the home for your creative idea or whether you’re using it to tap into all the other platforms and products that make up Google’s full Creative Canvas, you’ll have more creative firepower than ever before.

Mars: Sticky Search-uations

- Clemenger BBDO, 2019

Mars: Sticky Search-uations

- Clemenger BBDO, 2019

Search is the start

Search really is the start of the journey. It’s also becoming more and more integral to storytelling in general, whether it’s using the search bar as the new call to action in film, or simply using it and what we know about human intent to find new ways to tell stories.

Comedy Central: Trevor Noah Search Game

- Comedy Central, 2016

Comedy Central: Trevor Noah Search Game

- Comedy Central, 2016

Search is a creative opportunity

Using the data and insight we get from search as a form of empathy leaves us perfectly placed to create entirely new journeys. The more you’re in tune with what people are looking for, the better placed you are to fill a need at just the right time.

Tesco: Everyone's Welcome

- BBH & Cedar Communications, 2017

Tesco: Everyone's Welcome

- BBH & Cedar Communications, 2017

Search is evolving

With YouTube quickly becoming one of the largest search engines on the planet and voice search becoming more and more a part of the story, search is truly evolving at the speed of culture.

Vodafone: Say it Tika

- FCB, 2017

Vodafone: Say it Tika

- FCB, 2017

With over 3.5 billion searches on Google every day, it’s no longer just a product, it’s a behaviour we use to discover, learn, act and connect.